Over 3,800 people packed themselves into the Lea County Event Center last Friday. They were there to fight hunger, treat substance abuse, end domestic violence and support youth development. The crowd gave their money, time, and energy to travel from across the region and unite as a single voice to serve the less fortunate. Oh yeah, and there was a popular band playing award winning music too.
United Way of Lea County is a coordinated fundraising effort that benefits several nonprofits throughout the county. On November 2, 2018 they held the first ever United Way benefit concert which yielded a little over $40,000 for local agencies! The band was Midland, a popular up-and-coming country group that already has several national awards under its belt. The performers agreed to allow 100% of proceeds go to United Way of Lea County and even announced that Hobbs, New Mexico would be the official start of its new headlining tour.
The JF Maddox Foundation initiated the idea of a benefit concert. We provided the necessary funding to support the performance, but the real champion of this event was the United Way of Lea County. They produced the event, garnered additional support, and advertised throughout the region. The partner agencies that make up United Way set up information booths, and educated attendees about services offered in Lea County. The agencies also helped to push ticket sales and get the word out. The result was a near sellout crowd and one of the most successful events the county has produced in a long time.
The JF Maddox Foundation thinks big, digs deep, and connects the community so that together we can cultivate big picture possibilities. We pride ourselves on our big ideas, but it is our local partners that help us to make a meaningful impact across Lea County. We believe in our partners and congratulate them on such an incredible event!
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